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From the Creator of Jalopy: Become the Ultimate Vending Machine Tycoon!

Embark on an unforgettable journey in Honcho, a gripping vending machine tycoon simulation! Step into the shoes of Keiko, a determined young woman inheriting her grandfather's legacy in the fast-paced world of Japanese vending machine empires. Navigate treacherous business deals, manage resources, and rise through the ranks to become the next Honcho and claim untold wealth!

Challenge the Financial Elite in 1980s Japan

Challenge the powerful Keiretsu and restore your family's honor in Honcho's engaging storyline. You will need to deliver packages, strategically invest in real estate, and expand your vending machine business to prove your worth. Explore a stylized, procedurally-generated 1980s Japan landscape and demonstrate that you are more than just a newcomer. Master the art of vending machine management and outsmart your rivals!

Customize and Upgrade Your Legendary Kei Truck

Acquire your trusty Kei truck through thrilling auctions and uncover its unique characteristics. Customize, meticulously maintain, and strategically upgrade your vehicle to transform it into a true icon of the road. Your Kei truck is not just transportation; it's a crucial asset in your quest to become the top vending machine tycoon!

Explore a Dynamic, Procedurally-Generated Japan

Immerse yourself in a vibrant and ever-changing Shōwa-era Japan. Complete crucial deliveries, strategically place vending machines to maximize profits, and explore diverse environments, from bustling city streets to serene mountain paths. The procedurally-generated world ensures a unique and engaging experience every time you play Honcho. Master the routes and become a delivery and vending machine master!

Unravel a Story of Betrayal and Hope

Honcho offers more than just tycoon gameplay; discover a heartfelt story filled with betrayal, mystery, and the unwavering pursuit of hope. Navigate the challenging and lucrative world of vending machine tycoonism, making tough decisions that will shape Keiko's destiny and determine if she can truly become the next Honcho. Can you build a lasting legacy?